Interview for Open Eye Gallery, about 1 In A Million You.

Using photography to create a new collective identity, Liverpool-based artist Laurence Payot‘ s project 1 In A Million You challenges the way we use social media for self-representation, and reinvent the art of portraiture.

It all started in Liverpool, when the first masks were spotted in public places, mainstream events, online and in national press – with images of masks wearers appearing in the Daily Post, Daily Mirror, and Match of the Day. From Edinburgh to Australia, from France to Korea, images of mask-wearers have infiltrated private online spaces via friends of friends’ networks: Facebook likes, Tumblr re-blogs, Hashtags and re-Tweets, playing with the power of the image to document a new reality…

LINK:
http://www.openeye.org.uk/2013/10/emerging-artist-laurence-payot/